UberLifestyle Relaunches

                                                                  "Uber's old logo"

UberLifestyle has been dubbed "the lauchpad of dreams" as some of the most notable changes in Burgersfort sprout from its pods. Notable names like Brazo wa Afrika and Chymamusique enjoyed the pillar reaction of the Uber experience and atmosphere during the wallowing times of their house careers. It wasnt long before this very intiative (#HipHopCares) borrowed a room for rappers under the roof of this adrenaline inducing hangout spot .

Uber's new logo

2013 was undoubtedly a good year for Burgersfort Hip Hop but the same cannot be written in the same paragraph for UberLifestyle. They had to fix liquor License issues towards the end of 2012 bringing their business to a halt leaving civilians aching for entertainment or should i say adequate entertainment. They jumped on the springboard in the first half of 2013 making competition sweat like the walls of jericho. It was their uniquely themed parties and sale of lifestyle not night clubbing that had people gushing through their gates. Upon the change of management in the second half , the coaches fielded a different breed of players with different goals in mind. The clientele totally changed and so did the events and the turn up, the once international dj ,comedy stars , birthday bash throwing uber was now a legend living on tongues 

Its 2014 and Uber is running a marathon with a batten written "Uber e boile" loosely translated to UBER IS BACK. The campaign to restore Uber to what it was comes with a new logo that has sparked controversy on social networks. While others agree simple is the way to go , other patrons feel "too simple" is not appealing. Joey Grafix of Deeper Indulgence who is known for his graphic stripes said ".U are very much correct when u say the logo will grow on us but i get why these ppl are so disappointed.The way u talked about the new logo for the past couple of days put everyones expecations SKY HIGH.We were nt expecting smting which we will have to wait for it to grow on us,we wanted to be blown away right from the start."  In response to  Uber management's defence to the new logo, they maintained that the its not the logo but its what you do with the logo , furthermore all big companies such as coke, apple and nike have very simple logos that are relatable , which is what they trying to create.

Uber management made an analogy of a commercial house track which receives airplay , blows us away and disappears while a deep well orchestrated house song which grows on the listeners and stays on the market for years to come .

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