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Thursday, 10 January 2019

HHC Awards Guide/Review

As the new dawn unfolds, compliments of the new year and welcome, it's back to school on HHCA. Back to basics and raising the bar!! 



Let me start off by congratulating the runner ups of HHCA18 and thank everyone else who participated, artists and fans. The nationwide recognized HHC Awards have more than two categories, and it's of great importance and advantageous to understand the requirements of each and every category you wishes and get to compete/participate in.

Don't make or allow the mistake of nominating a song in a wrong category - for example, "song of the year" track in a "lyricist of the year" category.

And of course, the odds are much better and stakes/chances are even higher since a song is not limited to only participate in one category but different and more than one or two categories - for example, one/same song can be nominated into (song of the year, producer of the Year and collaboration of the Year) categories but think smart and make sure you want that choice.

So without further a due, we've outlined few guidelines that you can follow-up on to stand a better chance of getting a prize 🏆

HHC AWARDS REVIEW/GUIDE

1. ROOKIE OF THE YEAR

The Rookie of the year category, as the name suggests, consist of acts that are new to the rap game. This list specifically consists of acts that have never entered the HHC Awards before. The rule to this category is that no act/s can or are allowed to enter/compete in the category twice (it matters not whether the years are consecutive or not, an act is only allowed to enter once).
The song submitted by an act should be one that shows the identity and sound of the said act, it should show the artistry of the act and his ability to potentially penetrate, build and solidify his/her name in the game with his distinctive sound.

2. PRODUCER OF THE YEAR

This is the category whereby the talent behind the scene is being recognized and acknowledged. Producers get to showcase their sound engineering skills and everything that has to do with producing a great song.
The beat is of paramount importance, it should be a beat which shows the signature and originality of the producer. Mixing, mastering and the ability the artist on the song to be one with the whole production is also taken into consideration.

3. COLLABORATION OF THE YEAR

This is the category which requires two or more artists to come together as one and make one good song. Artists may have different styles but it’s of paramount importance that they find a common ground whereby they can merge their respective styles but still be in sync with each other and the song as a whole. A chemistry element between the artists is a required ingredient.

4. VIDEO OF THE YEAR

The best music video is what it takes to win such an award. All the elements of a music video are taken into consideration. Video quality, Concept of the video, the storyline must be one/in sync with the message of the song, choreography, directing and video effects are the core elements.

4. INFINITE LYRICIST

This is one the most prestigious category, which taps into the core elements of Rap. Showcase your weaponry and display what quilifies you to be an MC and more than just a rapper. Bars, delivery, flow, beat selection and, but not limited to, storytelling are one of the elements that contributes to what makes an "infinite lyricist" .

5. SONG OF THE YEAR

This is the biggest category of the awards. A song of the year is that one song which not only has a vibe to it but moves people. It’s a song which can be sung along to, and the same song which makes people loses their minds whenever it plays. It should however keep the same elements of Hip Hop/Rap.


Sidenote: (Engage and communicate with your fans and know beforehand which songs they're nominating and into which categories.
You stand a chance of getting votes and i believe even when you're writing lyrics and in a studio recording, there's a message you want to send or purpose that song is supposed to serve and knowing as well as being aware of that fact means knowing the right category)

By Shabba-Pen and Pon-cho

(Artists and fans will be notified of any changes and/or additions to the guidelines) 

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